濟(jì)南酒店VI設(shè)計 通過社會媒體營銷濟(jì)南標(biāo)志設(shè)計方法

Posted on貼在 August 12, 20102010年8月12日,||Category:類別: Branding品牌

Marketing through Social Media Takes Off in Britain: While marketing and branding experts have been pointing to social networking and media as the branding wave of the future for some time now, the world of business hasn’t been as enthusiastic until very recently. 濟(jì)南酒店VI設(shè)計通過社會媒體營銷在英國起飛:當(dāng)市場和品牌專家一直指向社交和媒體品牌迎接未來一段時間之后,全球的商業(yè)沒有熱情直到最近。However, things are beginning to change, with several major companies in the UK putting their full marketing of the但是,事情開始發(fā)生變化,在英國的幾大公司將他們的全程營銷internet business互聯(lián)網(wǎng)業(yè)務(wù)push behind websites such as YouTube, Facebook, and把后面的一項等網(wǎng)站臉譜,和Twitter呢喃.

This method of這種方法的UK branding英國品牌and marketing offers several advantages.和營銷提供了幾方面的優(yōu)勢。First, it is far lower cost than many other avenues, such as television commercials. 首先,它還是很低的成本比許多其他途徑,如電視廣告。This allows even the smallest businesses to get their name and這使得即使最小的企業(yè)到他們的名字logo design標(biāo)志設(shè)計in the public eye. 在公眾的視線。Second, due to the highly personal nature of social media, many people in the UK and elsewhere are far more likely to trust these nontraditional messages. 第二,由于社會媒體的高度個人性質(zhì)的,許多人在英國和其它更容易相信這些非傳統(tǒng)的訊息。Last, there is a certain amount of fanaticism inherent to social media. 最后,有一定的社會媒體的狂熱所固有的。People tend to assemble into groups and more staunchly support a人們傾向于裝配成組織和更堅定的支持brand品牌or cause than they would in ‘real life’. 或引起大于他們在“現(xiàn)實生活”。If your business is this brand, there is a lot to benefit from it by following the如果你的事業(yè)就是這個牌子,有很多可以從中獲益沿用five simple steps knowing your market濟(jì)南酒店VI設(shè)計五個簡單的步驟知道貴方的市場情況.

Pepsi Co. was one of the first companies to view social marketing as more than a way to put out announcements. 百事公司是首批社會營銷公司來查看多道來撲滅公告。This year, the company pulled the twenty million dollars it normally invests in advertising on the US Super Bowl and instead sank that money into a huge social media campaign, almost like今年公司通常把二千萬美元投資于廣告在美國超級碗和金錢而不是為一個巨大的沉沒社會媒體的宣傳活動,幾乎像remaking a brand改造一個品牌. 。This is astonishing when you consider that the US Super Bowl is one of the most watched television events in the US. 這是驚人的,當(dāng)你考慮到美國超級碗”是其中最看電視的事件在美國。Toyota followed suit, but on a different website. 豐田緊隨其后,但是是在另一條不同的網(wǎng)站。When it was discovered that their cars have a sticking pedal, the president himself put out a video apology—not on television, but on the popular當(dāng)它被發(fā)現(xiàn),他們的汽車踏板,總統(tǒng)堅持自己的視頻apology-not伸出一只在電視上,但受歡迎website網(wǎng)站YouTube.視頻。