河南企業(yè)形象設計,超越明顯河南logo design河南標志設計沒有明星在這里!

Posted on貼在 June 13, 20112011年6月13日||Category:類別: Logo Design News標志設計的新聞

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We are all for going beyond the obvious in河南企業(yè)形象設計 我們都為超越明顯河南logo design河南標志設計; in fact, we think this aspect sets professionals apart from the amateurs. ;事實上,我們認為這方面的專業(yè)人員和業(yè)余愛好者套分開。However, when dealing with a business that has the word ‘star’ in its name, the urge to incorporate the celestial shape can be overwhelming. 然而,當處理一個主要是'星球”這個詞的名稱,想把天上的形狀可能會太過。In fact, we are amazed at the restraint shown in the new Eurostar logo. 事實上,我們感到驚奇的約束中顯示的新歐洲之星的標志。There is no star power here!沒有明星在這里!

The old logo design was good, albeit a bit obvious. 河南企業(yè)形象設計舊標識設計得很好,雖然有點明顯。The three lines forming the capital E also represent the three countries in which the business operates. 三線形成的首都也代表了三個國家的商業(yè)運作。This capital letter is balanced by lower case writing in the name. 這種資本(小寫字母寫在這個名字。The new logo is modern and sleek, but perhaps a little less specific to the brand. 新商標是現(xiàn)代和圓滑的,但也許更少的特定的品牌。Instead of using an upper case letter as the main image with the name in lower cases, the exact opposite strategy is used. 與其使用大寫字母作為主要的圖像的名字在較低情況下,恰恰相反的策略是使用。The result is a flowing ‘e’ with a smooth, wavy feeling that is definitely a good fit for any transportation brand. 結果是一個流動的“e”與一個光滑,呈波浪狀的感覺,絕對是一個不錯的適合任何運輸品牌。The upper case lettering gives the impression that the company is a leader in its industry.(大寫字體給人的印象是一個領袖,該公司在其產業(yè)升級換代。

The overall identity is good, although its sleek, shiny feeling is very trendy right now and thus sure to feel dated in a few years. 整體的身份很好,雖然其井然有序,閃亮的感覺是很時髦,從而確定現(xiàn)在覺得約會幾年。However, the company is at a crossroads right now (no pun intended) due to a recent change in European law. 不過,該公司現(xiàn)在正處于十字路口(沒有雙關)由于最近對歐洲法律的變化。Train companies are now allowed to expand anywhere in the EU, so the company is going to be expanding to other countries. 火車公司現(xiàn)在可以擴大歐盟在世界的任何地方,所以公司將會擴大到其它國家。Negotiations are currently underway. 目前正在進行的談判。In addition, Eurostar will be offering flexible ticketing and other customer-friendly changes.此外,歐洲之星將會提供票務及其他customer-friendly靈活變化。