酒店取名，如何給酒店取名字？酒店取名字的方法！

    作為一家酒店，名字就是這家酒店的核心定位，一個(gè)好的名字能給酒店的宣傳帶來(lái)事半功倍的效果，酒店是怎么起名的呢？這有很多的學(xué)問(wèn)，包括中國(guó)文化和西方的文化取名方法等，會(huì)有很多種的形式。是很多正在籌劃開酒店的朋友關(guān)心的問(wèn)題，下面我們一起來(lái)看看。

　　中國(guó)的酒店業(yè)發(fā)展非常之大，全國(guó)酒店已有近7,000家，這還是一些星級(jí)的，酒店取名評(píng)上星級(jí)的有6,000家。如果沒評(píng)上的那就更多的了，那現(xiàn)在將這近7,000家的酒店都會(huì)有一個(gè)自己的名字。這些名字有一些什么特點(diǎn)呢，大體可以分為三類：一類是隨集團(tuán)品牌名而自動(dòng)生存的、一類是經(jīng)過(guò)認(rèn)真推敲、專門選擇的專門經(jīng)過(guò)專家的測(cè)算，跟據(jù)市場(chǎng)的定位取出來(lái)的、一類是沒加思考隨意取的。這些亂七八糟的名字，而就是這些名字，有的使酒店經(jīng)營(yíng)者受益非淺，有的使酒店經(jīng)營(yíng)者苦不堪言。這就是酒店名字的重要性。

　　作為酒店取名的第一類酒店的名字，基本上國(guó)際、國(guó)內(nèi)聞名集團(tuán)旗下的酒店。如Holiday Inn, Shangri-La等，無(wú)論酒店開道哪里，只要在集團(tuán)品牌名后面加上城市名即可。這類名字的酒店的經(jīng)營(yíng)者是最為幸運(yùn)的，集團(tuán)幾十年的品牌效應(yīng)，讓酒店一開業(yè)即路人屆知，省卻了許多廣告宣傳費(fèi)。在經(jīng)營(yíng)促銷上的優(yōu)勢(shì)不言而喻。這就是發(fā)揮了整體的品牌效應(yīng)，象廣告就只需要集團(tuán)一起做就可以了，這樣是省非常多的費(fèi)用了。

　　作為酒店的，第二類酒店的名字，是各行業(yè)單兵作戰(zhàn)的酒店。這類的一般是私人企業(yè)等創(chuàng)建自已的品牌的新興酒店企業(yè)。

    酒店取名的第三類酒店的名字，是忽略了名字的功能，隨意取的。當(dāng)時(shí)就是沒那么在意，以為只需要裝修好，多么的豪華等就行了。這類就只能運(yùn)氣了。

　　所以在這些方面要多加注意，為了酒店有效的經(jīng)營(yíng)治理，當(dāng)你有機(jī)會(huì)給酒店取名的時(shí)候，不要太隨意。當(dāng)你接管的酒店因?yàn)槭敲值脑螂y以銷售的話，請(qǐng)盡快把名字改掉。這些都不為別的，為的是把酒店的經(jīng)營(yíng)治理有效的搞好。名字看似不平凡，但就是這些不平凡中的名字會(huì)給你帶來(lái)發(fā)展的未來(lái)。這就是深圳人和時(shí)代給酒店企業(yè)的一些提示。謝謝。

Hotel name, how to get to the hotel name? Take the name of the method of the hotel!

    As a hotel name is the core of this hotel location, hotel a good name to give publicity to bring a multiplier effect, how the hotel is named for? There are a lot of knowledge, including the Chinese culture and Western culture, called methods, there are many forms. Many friends are planning to open hotels concerns, let's take a look.

China's hotel industry is very large, nearly 7,000 hotels nationwide, this is some of the star, the star rating has 6,000. If you do not comment on it more, that this is now nearly 7,000 hotel will have its own name. What are the characteristics of some of these names have it, can be roughly divided into three categories: one is the brand name with the group automatically survive, one is, after careful scrutiny, specially chosen specifically to calculations by experts, with the position taken out, according to market , and one is not free to take the unthinking. The name of a mess, and that these names, some of the hotel operators greatly benefit from some miserable so hoteliers. This is the importance of the hotel name.

As the hotel name in the name of the first class hotel, basically domestic and international famous Hotel Group. Such as Holiday Inn, Shangri-La, etc., regardless of where the hotel to clear the way, as long as the group name followed by the brand name of the city can be. The name of the hotel such operators is the most fortunate, the Group's brand for decades, making the hotel an opening session of the passers-by know, save a lot of advertising costs. Promote the advantages of operating on the self-evident. This is the play of the overall brand, just like the ad group can do together, and this is very much the cost of the province.

As a hotel, the second name of the hotel is the hotel industry, one-man operations. Such private enterprises are generally create their own brand new hotel business.

    The third class hotel name hotel name, the name of the function is ignored, taken at random. At the time was not so concerned about, that need only a good decoration, such as how luxurious on the line. Such can only be luck.

So in these areas should pay more attention to effective management hotel management, hotel name you a chance, do not be too casual. When you take over the hotel because it is difficult to sell because the name, please get rid of the name as soon as possible. These are not for anything else, as is the hotel management to improve governance and effective. Name seems unusual, but unusual in that they give you the name of the future. This is the time to the hotel business in Shenzhen and some tips. Thank you.