增強酒店營銷管理的公司屬于酒店中間商
    萬豪國際酒店集團是全球首屈一指的過緊酒店管理公司，萬豪在美國和其他69個國家及地區(qū)擁有2800多個業(yè)務單位，并雇用約128000名員工。
    萬豪國際非常重視旅行代理商，以及他們?yōu)楸椴既虻?800家萬豪國際酒店吸引客戶所發(fā)揮的作用。根據(jù)長期以來酒店業(yè)都沒有針對酒店產(chǎn)品對旅行代理商開展培訓的現(xiàn)狀，萬豪國際為其旅行代理商推出卓越培訓計劃，以表示萬豪對其努力工作的感激之情，并幫助旅行代理商在向個人旅游者銷售酒店客房方面獲得最佳成績。
    萬豪國際非常重視培訓課程的設計和開發(fā)，堅持根據(jù)經(jīng)營需要，對培訓課程進行不斷的升級。為了取得更好的培訓效果，萬豪國際為培訓課程推出一種新的在線互動形式，新的在線培訓形式既完整也具吸引力，提供音頻、圖像、互動練習、可打印的“隨身攜帶”信息，以及包含有用信息和網(wǎng)站鏈接的一個資料庫。資料庫提供了一般信息、關于銷售酒店需求的問題及答案，以及萬豪國際旗下10個酒店品牌設計的優(yōu)勢與多樣化服務。萬豪國際建議旅行代理商應該向客戶提出哪種類型的問題，以便為他們推薦更符合其要求的膳宿解決方案，從而提升客戶對代理商及住宿體驗的滿意態(tài)度。
    萬豪的卓越培訓計劃課程目前在129個國家擁有逾113000名畢業(yè)生。通過卓越培訓計劃課程測試是成為萬豪代理商的第一步。萬豪的卓越培訓計劃為參與計劃的代理商提供首選代理權及特別優(yōu)惠。除了通過卓越培訓計劃課程以外，代理商必須簽署協(xié)議，以同等方式銷售萬豪旗下品牌和北京酒店品牌。相關企業(yè)成為萬豪代理商后，在可獲傭金的暫時預訂交易中能獲得10%的傭金，而且在萬豪獎勵證書銷售中獲得12%的傭金。
    萬豪國際酒店集團通過與中間商的成功合作，通過中間商的營銷力量為其遍布全球的品牌酒店帶來了大量的客源，達到了雙贏母的。
思考與習題
    ①萬豪國際集團是怎樣與其中間商合作的？
    ②萬豪國際集團與其中間商的運作規(guī)范如何？關系如何？
    ③通過本案例的啟發(fā)，你有何更好的中間商合作項目？

Enhance the hotel marketing and management company are hotel brokers
    Marriott International is a leading global tight hotel management company, Marriott has more than 2800 business units in the United States and 69 other countries and regions, and employs approximately 128,000 employees.
    Marriott International attaches great importance to travel agents, as well as to attract customers to the role played by them for the 2800 Marriott International hotels around the world. A long time the hotel industry are not on travel agents for the hotel product training of the status quo, Marriott International to bring superior training program for travel agents to represent the gratitude of Marriott their hard work, and to help travel agents get the best results in selling hotel rooms to individual travelers.
    Marriott International attaches great importance to the design and development of training programs, adhere to operational needs, to constantly upgrade training courses. In order to achieve better training results, Marriott International for the training courses to launch a new online interactive format, the new form of online training is complete, attractive, audio, images, interactive exercises, printable "carry" information, and contains useful information and links to a database. The database provides general information, questions and answers on the sale of hotel demand, as well as 10 hotel brands of Marriott International's strengths and diversification of services. Marriott International recommends travel agents what types of problems should be submitted to the customer in order for them to recommend more in line with the requirements of accommodation solutions, thereby enhancing customer satisfaction with the agent and stay attitude.
    Marriott excellence in training programs offered in 129 countries with more than 113,000 graduates. Excellent training programs offered testing is the first step to become a Marriott agents. Marriott excellence in training programs for agents participating in the scheme of the preferred power of attorney and special offers. In addition to through the course of excellent training programs, the agents must sign the agreement, the sale of the Marriott brand and the hotel brand in the same manner. Related businesses become Marriott agents, entitled to commission a temporary booking transaction can get 10% commission and get 12% commission on the sale of Marriott reward certificate.
    Marriott International Hotel Group through the successful cooperation with the brokers, by brokers marketing power of its brand hotels around the world brought a lot of tourists to reach a win-win mother.
Thinking and Problems
    The ① Marriott International Group, is how its brokers cooperation?
    Specification of ② Marriott International and its brokers operation and how? Relationship?
    (3) in this case inspired, what are your better middlemen cooperation projects?