想廣大宣傳酒店，那么什么是酒店宣傳手冊(cè)？
1.酒店宣傳手冊(cè)的作用
    酒店宣傳手冊(cè)是酒店為了介紹酒店的產(chǎn)品和服務(wù)及其他信息而印刷的宣傳品，是酒店進(jìn)行促銷的手段。
    酒店宣傳冊(cè)是客人在購買酒店產(chǎn)品時(shí)決策的依據(jù)。因?yàn)?，在購買酒店產(chǎn)品前，客人和酒店間存在較大的空間距離，客人常常依據(jù)間接信心進(jìn)行決策，而宣傳手冊(cè)是間接信息傳遞的重要手段之一；同時(shí)，客人對(duì)酒店產(chǎn)品的購買屬于實(shí)現(xiàn)購買，一般情況下，客人不可能在看到實(shí)際產(chǎn)品后再預(yù)訂，他們的預(yù)訂往往依賴事先在宣傳手冊(cè)看到的內(nèi)容。
    酒店宣傳手冊(cè)也是酒店形象推廣的重要途徑，借助于符合酒店整體品牌形象設(shè)計(jì)的感性內(nèi)容，宣傳手冊(cè)把一家酒店的重要信息全面、有力、清晰地傳遞給用戶。
    酒店必須重視宣傳手冊(cè)的制作和發(fā)放，使之成為酒店有力的促銷工具。
2.酒店宣傳手冊(cè)的內(nèi)容
    酒店宣傳手冊(cè)主要由以下內(nèi)容組成：
    酒店的名稱和標(biāo)志；
    酒店產(chǎn)品、設(shè)施和服務(wù)項(xiàng)目的介紹；
    酒店特色項(xiàng)目的圖片；
    酒店地址、電話和傳真號(hào)碼；
    酒店所在地點(diǎn)的交通圖。
    此外，有關(guān)酒店的價(jià)格、折扣、預(yù)訂程序、訂金要求等內(nèi)容，可作為插頁放入手冊(cè)之中，以便酒店可以隨時(shí)變更。
    常見的酒店宣傳手冊(cè)為四頁，封面為能引起客人注意的標(biāo)題和圖片。里面兩頁為介紹酒店設(shè)施、項(xiàng)目的圖片和文字。封底為地址、電話和傳真號(hào)碼、交通圖及預(yù)訂程序。
    酒店宣傳手冊(cè)應(yīng)能吸引客人的注意力，提高客人的興趣，刺激客人的需求，促使客人購買。
3.酒店宣傳手冊(cè)的分發(fā)
    酒店宣傳手冊(cè)必須分發(fā)至合適的公眾手中，以確保其不被浪費(fèi)。因此，酒店應(yīng)該注意宣傳手冊(cè)的分發(fā)途徑。一般而言，酒店可以通過下列方式將宣傳手冊(cè)分發(fā)出去：
    郵寄給潛在的客人和曾經(jīng)下榻過的客人。
    政府旅游組織、旅游協(xié)會(huì)、旅游信息的中心。
    酒店的酒店和大廳以及客人可以觸及的其他地方。
    俱樂部、協(xié)會(huì)等酒店目標(biāo)市場(chǎng)均可以接觸到的地方。
    相關(guān)的大型活動(dòng)、博覽會(huì)的組織機(jī)構(gòu)。
    交通樞紐，如機(jī)場(chǎng)、高速公路服務(wù)中心、鐵路、航運(yùn)和公共汽車站。
    旅行社、旅游批發(fā)商。
    旅游博覽會(huì)。
   
 Think the general publicity the hotel, then what is hotel brochures?
The role of a hotel brochure
    Hotel brochures hotel in order to introduce products and services of the hotel, and other information printed promotional materials, and Hotel promotion means.
    Hotel brochure is the basis for decisions by the guests in the purchase of the hotel product. Because the larger spatial distance before the purchase of hotel product, the guests and hotel guests often make decisions based on indirect confidence, while the brochure is an important means of indirect transmission of information; the same time, the purchase of the guests of the hotel product is purchase, under normal circumstances, guests can not see the actual product before booking their reservations often rely on the advance in the brochure to see the content.
    Important way to the hotel brochure is also the image of the hotel to promote, by means of emotional content, in line with the hotel's overall brand image brochures hotel information is comprehensive, powerful, and clearly delivered to the user.
    The hotel must pay attention to the production and dissemination of brochures and making Hotel powerful promotional tool.
(2) hotel brochure content
    The hotel brochure comprising the following elements:
    Hotel name and logo;
    The introduction of the hotel product, facilities and services;
    Pictures of the hotel characteristics of the project;
    Hotel address, telephone and fax numbers;
    Traffic map of the hotel location.
    In addition, the price of the hotel, discount, booking procedures, deposit requirements for content, as an insert into the manual, so that hotels can change at any time.
    Hotel brochures for four, the cover can cause the guests pay attention to the title and pictures. Inside the two introduced hotel facilities, project images and text. Back cover for address, telephone and fax numbers, traffic maps and booking procedures.
    The hotel brochure should be able to attract the attention of the guests, to improve the guests 'interest, stimulate the guests' needs, and encourage customers to buy.
3 hotel brochure distribution
    The hotel brochure must be distributed to the appropriate public hands, to ensure that it is not wasted. Therefore, the hotel should pay attention to the way of the distribution of brochures. In general, hotel brochures handed out in the following ways:
    Mailed to potential guests and guests staying over.
    Government tourism organizations, tourism associations, tourism information center.
    Hotels and halls of the hotel and guests can reach other places.
    Clubs, associations and other hotels in the target market can reach the place.
    Related to large-scale events, fairs organization.
    Transportation hubs, such as airports, highway service centers, railways, shipping and bus station.
    Travel agencies, tour wholesalers.
    Tourism Expo.