酒店網(wǎng)絡(luò)營(yíng)銷的作用有幾個(gè)方面？
1.開(kāi)展網(wǎng)絡(luò)營(yíng)銷能有效地控制酒店的成本費(fèi)用
    網(wǎng)絡(luò)營(yíng)銷采取的是新的營(yíng)銷管理模式。它通過(guò)互聯(lián)網(wǎng)改造傳統(tǒng)的酒店?duì)I銷管理組織結(jié)構(gòu)與運(yùn)作模式，并通過(guò)整合其他相關(guān)部門如生產(chǎn)部門、采購(gòu)部們，實(shí)現(xiàn)對(duì)酒店成本費(fèi)用最大限度的控制。利用互聯(lián)網(wǎng)進(jìn)行信息交換，代替以前的實(shí)物交換，降低了管理中交通、通訊、人工、財(cái)務(wù)和辦公室租金等成本費(fèi)用，可最大限度地提高管理效益；同時(shí)，酒店可利用網(wǎng)絡(luò)系統(tǒng)儲(chǔ)存大量的信息，供客人查詢，網(wǎng)絡(luò)傳送的信息數(shù)量與精確度，遠(yuǎn)超過(guò)其他媒介，并能應(yīng)市場(chǎng)需求而及時(shí)更新相關(guān)信息。
2.網(wǎng)絡(luò)營(yíng)銷為酒店創(chuàng)造更多的市場(chǎng)機(jī)會(huì)
    網(wǎng)絡(luò)世界沒(méi)有空間限制，它的觸角可以延伸到世界每一個(gè)地方。利用網(wǎng)絡(luò)從事?tīng)I(yíng)銷活動(dòng)，可以讓酒店遠(yuǎn)及傳統(tǒng)銷售所不能達(dá)到的市場(chǎng)；同時(shí)，網(wǎng)絡(luò)能夠超越時(shí)間約束進(jìn)行信息交換，讓酒店全天候?yàn)楦鞯氐目腿颂峁I(yíng)銷服務(wù)，為酒店品牌設(shè)計(jì)創(chuàng)造了更多新的市場(chǎng)機(jī)會(huì)。
3.網(wǎng)絡(luò)營(yíng)銷能滿足客人個(gè)性化需求，讓客人滿意
    網(wǎng)絡(luò)營(yíng)銷采取的是以客人為導(dǎo)向，一對(duì)一的、個(gè)性化的、互動(dòng)性極強(qiáng)的促銷方式，避免了工作人員強(qiáng)勢(shì)推銷的干擾，通過(guò)信息提供與交互式交談能與客人建立長(zhǎng)期良好的關(guān)系；網(wǎng)絡(luò)營(yíng)銷能滿足客人對(duì)購(gòu)買方便性的需求，減少了客人購(gòu)買時(shí)距離和時(shí)間的消耗，提高客人的購(gòu)買效率；由于網(wǎng)絡(luò)營(yíng)銷能為酒店節(jié)約促銷等費(fèi)用，使產(chǎn)品成本和價(jià)格的降低成為可能，讓客人能以更低的價(jià)格購(gòu)買。利用互聯(lián)網(wǎng)，酒店可以講產(chǎn)品介紹、價(jià)格信息和銷售信息等置于網(wǎng)上，客人可以隨時(shí)地根據(jù)自己需求有選擇的了解有關(guān)信息。
4.網(wǎng)絡(luò)營(yíng)銷的傳遞方式極為豐富，能更好地滿足不同客人的需求
    網(wǎng)絡(luò)營(yíng)銷中信息傳遞的方式多種多樣，如文字、聲音、圖片等，既能滿足不同客人的需求，又可以充分發(fā)揮營(yíng)銷人員的創(chuàng)造性和能動(dòng)性。
5.與傳統(tǒng)的營(yíng)銷相比，網(wǎng)絡(luò)營(yíng)銷具有良好的整合效應(yīng)
    網(wǎng)絡(luò)營(yíng)銷不僅能幫助酒店發(fā)布產(chǎn)品信息，進(jìn)行產(chǎn)品銷售，而且也能幫助酒店回收貨款，提供售后服務(wù)，網(wǎng)絡(luò)營(yíng)銷是一種全程的營(yíng)銷渠道。另一方面，酒店可以借助網(wǎng)絡(luò)將不同的傳播營(yíng)銷活動(dòng)進(jìn)行統(tǒng)一設(shè)計(jì)規(guī)劃和協(xié)調(diào)實(shí)施，以統(tǒng)一的模式向消費(fèi)者傳達(dá)信息，避免不同傳播中的不一致性所產(chǎn)生的消極影響。
There are several aspects of the role of the hotel Internet marketing?
(1) to carry out network marketing can effectively control the cost of the hotel
    Taken by the network marketing is the new marketing mode. Via the Internet to transform the traditional hotel marketing and management organization structure and mode of operation, and through the integration of other relevant departments such as the production department, purchasing department are to achieve maximum control of the hotel costs. Use of the Internet for information exchange, barter instead of the previous, lower the cost of traffic management, communications, labor, financial and office rents to maximize management efficiency; at the same time, the hotel can use the network system to store large amounts of information, for guests to query the network to transmit the amount of information and accuracy, far more than other media, and the market needs in a timely manner to update the relevant information.
(2) network marketing to create more market opportunities for the hotel
    The online world there is no space constraints, and its tentacles can be extended to every place in the world. Use the Internet to engage in marketing activities, so far from the hotel and can not be achieved by traditional sales market; the same time, the network beyond the time constraints for information exchange, and hotels around the clock to provide marketing services for guests from around the hotel to create a new market opportunity.
Network marketing can meet the needs of guests personalized guest satisfaction
    Network marketing is taken by the guest-oriented, one-on-one, personalized, highly interactive promotions, to avoid the interference of strong marketing staff, through information and interactive conversation with the guests to establish long-term good relationship; network marketing to meet the needs of the guests on the purchase of convenience, reduced distance and time consumption of customers to buy and improve the efficiency of the guests to buy; network marketing for the hotel to save promotional and other expenses, to reduce product costs and prices become possible, so that guests can be purchased at a lower price. Using the Internet, hotel speak Products, pricing information and sales information placed online, and learn more about information that guests can be selected according to their needs.
(4) the transfer of network marketing is extremely rich, and can better meet the needs of different customers
    Information transfer in the network marketing a variety of ways, such as text, sound, pictures, etc., that meets the needs of different customers, they can give full play to the creativity and initiative of the marketing staff.
Compared to traditional marketing, network marketing has a good integration effect
    Internet marketing can not only help the hotel to publish product information, product sales, but also help hotels recovery money, and provide after-sales service, network marketing is a full marketing channels. On the other hand, the hotel can make use of the network will spread marketing activities unified design plan and coordinate the implementation of the information conveyed to consumers in a uniform pattern, to avoid inconsistencies in the different propagation generated by the negative impact.